Proof of Performance Data Services Pvt. Ltd. is a platform offering credible metrics of the out-of-home ecosystem, using innovative technology to drive effective business solutions through traffic count and classification, demographic data, VI Rating system, traffic driving patterns and historical trends, with its coverage in more than 1500+ towns PAN India.
It uses concepts of Video Analytics and Cloud Computing among others by focusing on accountability and advanced analytics and measurement as a “neutral 3rd party service provider” for the advertising and media industry. Using POP’s data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed.
Proof of Performance 