Using the visibility Index, Driving Patterns, Historical Trends, Locational Intelligence and Points of Interest in the area, PoP systems are able to generate data driven campaign plans, optimized to deliver the best punch for the money.
PoP collected data by undertaking a monthly videography of 30 Indian cities. Every month, 12000+ kilometres of stretches were captured, which resulted in 700 to 800 hours of videos every month.
This gave rich insights on :
- Advertising trends of 22,000 unique brands
- Driving patterns and advertising options along the routes
- Outdoor asset Visibility Duration, distance, obstruction if any etc
The visibility duration of each site, and the distance from which it was visible were used in calculating the Visibility Index. The formula for visibility index was made by a Technical Committee comprising of Prof Arnab Laha and Prof Abraham Koshy of IIM Ahmedabad, and had representatives of Advertising Agencies, Advertisers as members, besides the PoP team.
Each Circle represents an OOH advertising asset in the city. The color signifies the rating from 1 to 5, with red being the best. The size of the circle indicates the number of seconds for which it will be visible to the average speed traffic on that stretch
An Infographic on effectiveness of OOH Plans is here :
PoP’s patent filing details :
Proof of Performance 